Advertising is a form of communication that intends to elicit a positive response of the audience towards the presented product, service or idea. Advertisers ensure that they produce such media content that will leave a profound psychological impact, encouraging the audience to take some action.
The soaring trend of smartphone advertising:
Smartphone advertisements significantly contribute to the decision-making process, attempting to incite a positive purchase response. In the contemporary age, every one of us is being bombarded with various kinds of advertisements both print and electronic. Different ads leave different psychological impacts on consumers persuading them to behave in a certain way. As a matter of fact, the perpetual confrontation with media messages on a daily basis might leave a powerful impact on our individualism. The number of ads sponsored to a certain TV show determines its popularity. Though many people consider them quite vexing, advertisements have a conspicuous contribution towards shaping and molding the opinions.
Enhance your business with advertising techniques:
You can promote your business through celebrity endorsement. It is a commonly used phenomenon in advertising. As a matter of fact, advertisers prefer celebrity appearances in their advertisements as they believe it will have a positive impact on the minds of consumers and will persuade them to take positive action towards the endorsed product.
Growing business competition and the role of advertising:
Due to the growing business competition, marketers around the world are using different strategies that may help them stay one step ahead of their competitors. Various studies in this regard tend to examine the effects of celebrity endorsement used in electronic advertisements on consumer loyalty towards the product. Celebrity credibility and physical attractiveness are taken as two independent variables while customer loyalty is taken as a dependent variable. A number of brands and businesses have been using this advertising technique for quite a long time now. This means that this has the capacity to yield the desired results. Moreover, the rising completion has made this approach the need of the hour. As a matter of fact, a number of approaches are being used now in order to counter the fierce competition.